When implementing a marketing campaign, manufacturers cannot forget about measuring its effectiveness using analytical tools. Nowadays, there are many similar solutions on the market, both free and paid. Among the most interesting tools is the Where-To-Buy widget offered by 100Shoppers. It is both a button that facilitates the purchasing path for customers and a way to measure and analyze traffic on the website.
Other advantages of this solution include stock data analysis. What is this function for? It allows brands to estimate the availability of promoted products in individual online stores. Moreover, it shows interest in products and preferences of customers, which may translate into production optimization for individual products. Therefore, it is an extremely useful tool for analyzing a sales campaign.